TIM RUSSELL

Rocky Hill, CT 06067 | (860) 816-1767 | tim@instinctualcopy.com

PROFILE

Proven entrepreneur and digital strategist with a track record of building and scaling multiple successful online businesses. Expert in copywriting, SEO, paid advertising, and go-to-market strategy. Recognized for identifying market opportunities, optimizing customer acquisition, and generating significant recurring revenue across diverse industries.

PROFESSIONAL EXPERIENCE

CEO and Founder — AI Signals LLC

2020 – Present

Bootstrapped algorithmic trading indicator from $0 to $100K monthly recurring revenue at peak

Recruited and managed technical talent to develop trading indicators adopted by thousands of customers

Ranked for multiple competitive keywords on Google; recognized as top 5 trending product on WHOP in 2025

Expanded product line into sports wagering and entertainment, scaling to 3,000+ subscribers and $80K MRR

CEO and Co-Founder — Pourmore INC

2015 – 2018

Bootstrapped alcohol subscription e-commerce platform; grew to 6-figure annual recurring revenue

Executed SEO-driven content strategy targeting competitive keywords to capture organic search traffic and social ads on a micro budget

Achieved 7-figure exit in 2018; retained as advisor for ongoing SEO and advertising strategy

CEO and Founder — Dunkel and Wellington LLC

2012 – Present

Built and managed portfolio of 500+ websites and domains leveraging Yahoo advertising feed and affiliate offers

Optimized domestic and international traffic arbitrage to generate consistent profit per asset

Operated Amazon seller accounts ranking products in top 3 search results for targeted categories

Founded and scaled SEO agency serving small businesses using on-page optimization and proprietary private blog network strategy

SKILLS

SEO & Content Strategy — Keyword research, on-page and off-page optimization, private blog networks, content ranking

Copywriting — High-converting sales copy across multiple niches; emotional psychology and consumer behavior

Digital Marketing — Paid advertising, go-to-market strategy, product positioning, traffic arbitrage

Business Development — Startup scaling, product launches, market penetration, affiliate partnerships

RECOGNITION & LEADERSHIP

Guest lecturer, Columbia University — Internet marketing and behavioral psychology in consumer purchasing decisions

Concorso Ferrari Annual Charity Rally, CT Childrens Medical Center — Philanthropic participant/donor

Farmington Dream Ride Annual Benefit — Philanthropic participant/donor

EDUCATION

University of Tampa — Tampa, FL

BA in Sociology with Marketing Focus, 2011

Avon Old Farms School — Avon, CT

Graduated 2007