Compelling copywriting comes from more than command of the english language.

Tapping into a prospects primal instincts and reptilian brain is what yields fruit and gets the credit card out.

Targeting the ubiquitous things we desire at our core and building messages around those principals.

Every purchase made always has one final thought, “what will life be like after I buy?'“

The key is knowing what movie the prospect is playing in their mind and if they trust you enough and believe you have the key to make that movie come true.

Often marketers produce something too soft while running advertisements that does not present the right message to the right person at the right time, nor does it trigger what their deepest desires really are.

Getting more aggressive with your angles than you may have originally deemed necessary can often improve CAC, especially in an era where competition for attention is fierce.